Dodge Suits Up for the Super Bowl
DETROIT (AdAge.com) -- In a year when Super Bowl advertising will be dominated by automotive imports, Dodge has signed on as the first domestic brand for the big game.
View ArticleChrysler's Marchionne: 'You'll See Screw Ups, I Guarantee You'
DETROIT (AdAge.com) -- Unlike many CEOs, Chrysler's Sergio Marchionne is intimately involved in the details of advertising and communications. And he's willing to defy conventional wisdom in Detroit...
View ArticleChrysler Sets Up Dealers as Embassies for Vehicles 'Imported' From Detroit
DETROIT (AdAge.com) -- Chrysler will launch a line of merchandise in the next few weeks to help dealers capitalize on the buzz of the Super Bowl commercial and the new brand tag line, "Imported From...
View ArticleDodge Sets Nationwide Scavenger Hunt for Journey
Dodge will give away three Dodge Journeys to people who can find it, part of its strategy to get people out in the "real world" to enjoy life in the vehicle.
View Article'Cultural Progressives' Given Exclusive Access in Lincoln Marketing Push
Have you ever thrown an "an officewide funeral for [your] assistant's old cat?" Well, you may well be the target Lincoln is seeking for its new MKZ.
View ArticleMark LaNeve Called Upon to Help Stem Lincoln Sales Slide
Team Detroit exec Mark LaNeve has been called upon to take over as president of the Lincoln brand's ad agency, Hudson Rouge amid a slide in sales for the luxury auto brand.
View ArticleScott Monty, Ford's Social-Media Pioneer, Leaves Company
Mr. Monty was the architect of Fiesta Movement and Random Acts of Fusion.
View ArticleLincoln Signs Matthew McConaughey to Help Win Younger Car Buyers
Mr. McConaughey starred in the 2011 movie "The Lincoln Lawyer" as sleazy attorney operating out of the backseat of a Lincoln Town Car.
View ArticleLincoln Aims for Super-Bowl Size Audience This Weekend
Automaker is launching campaign starring Matthew McConaughey during major college games and NFL games and will run it through April.
View ArticleLincoln to Kick Off Marketing Push for Navigator Next Month
Ad campaign will be the first significant marketing since 2007 for SUV.
View ArticleFuel-Finding Tool Wins Ford's Smartphone App Contest
Ford wants to make its cars more friendly for smartphone users while maintaining control over apps to limit driver distraction.
View Article
